Our Research
Neuroscience applied to strategic communication offers a deeper understanding of how individuals perceive, process, and respond to communication stimuli, allowing for more effective and targeted communication strategies.Our research focuses on behavioural change contexts, applied to the social, health and environmental spheres. We seek answers that can improve the quality of life and social relationships, through the following lines of research:
Neural Response to Messages 🧠
Understanding how different types of messages, mediated by their framing, cultural and social context, can trigger different responses.
Emotional Involvement ❤️️
Identify when emotional responses are closely linked to memory formation and decision-making processes.
Attention and Focus 🔎
Understanding how the brain captures and processes information, allowing the elaboration of messages effectively.
